Google simply threw Barnes and Noble a lifeline in its battle with Amazon

Google simply threw Barnes and Noble a lifeline in its battle with Amazon

In 2011, Amazon introduced that for the primary time ever, eBook gross sales had lastly exceeded print gross sales in the USA. This wasn’t fairly the dying knell of the brick-and-mortar ebook retailer, however it was clear through which path the viewers had begun to shift. Now, proper on the heels of the revealing of Kindle Unlimited, Google and Barnes & Noble have introduced they are going to be becoming a member of forces to ship bodily copies of books to your own home on the identical day you get them organized.

The New York Times studies that clients in Manhattan, West Los Angeles and the San Francisco Bay Area will have the ability to get similar-day deliveries from their native Barnes & Noble shops by means of Google Shopping Express beginning this Thursday. Google Shopping Express is a comparatively new service, having launched simply final yr, however big companies like Target, Staples and Walgreens have already signed on.

Barnes & Noble is definitely probably the most fascinating associate but because the supply service might probably have broad-reaching implications for the way forward for print gross sales. Having closed greater than 60 shops within the final 5 years, Barnes & Noble might definitely use a lift.

“Many of our consumers have advised us that once they learn a evaluate of a e-book or get a suggestion from a pal, they need a very easy method to purchase that guide and begin studying it tonight,” Tom Fallows, director of product for Google Shopping Express, advised the Times. “We assume it’s a pure match to create an ideal expertise connecting consumers with their city’s Barnes & Noble.”

Delivery might be free for Google Shopping members and can value $A.ninety nine per supply for everybody else. Google plans to increase into Brooklyn and Queens as nicely.

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This article was initially revealed on BGR.com